Privacy Policy
Effective Date: 2nd April 2026
Website: https://akprivatewealth.com/ (the “Site”)
Business: AK Private Wealth Limited (“we”, “our”, “us”)
1. Purpose of this policy
This Privacy Policy explains how we collect, use, and protect personal information when you visit the Site or contact us.
2. Who we are (data controller)
AK Private Wealth Limited is the controller for personal data collected via this Site.
Contact details:
71–75 Shelton Street, Covent Garden, London, WC2H 9JQ
07707 236455
naila@akprivatewealth.com
3. Information we collect
We may collect:
- Identity and contact data: name, email, phone number, address (if provided).
- Enquiry data: information you submit in forms/messages.
- Technical data: IP address, browser/device information, basic analytics (subject to cookie settings).
- Communications data: records of emails/calls/messages.
Special category data: We do not request health or other special category data via the Site. If you choose to provide it, we will only process it where you have given explicit consent (see Section 6).
4. How we use your information
We use personal information to:
- respond to enquiries and arrange meetings;
- operate, maintain, and secure the Site;
- improve user experience and understand Site usage (analytics);
- comply with legal and regulatory requirements.
5. Lawful bases for processing
We process data under one or more of:
- Legitimate interests (responding to enquiries, Site administration and security)
- Steps prior to contract / contract (when you ask us to provide services)
- Legal obligation (where required)
- Consent (marketing preferences, optional cookies, special category data)
6. Forms, consent, and privacy notices
Where we use a contact form, we will:
- provide a clear link to this Privacy Policy near the submit button;
- include an unticked checkbox: “I agree to the Privacy Policy.”
If a form could capture special category data, we will add a separate explicit consent checkbox.
7. Marketing
We may send relevant marketing electronically where permitted. You can unsubscribe at any time via the link in the message or by contacting us.
8. Sharing your information
We may share data with:
- Site/IT providers (hosting, security, analytics)
- professional advisers (where relevant)
- authorities/regulators where legally required
We do not sell personal data.
9. Data retention
We keep information only as long as necessary for the purposes above, including regulatory and audit needs, then delete or anonymise it.
10. Your rights
You may have rights to access, correct, delete, restrict or object to processing, and withdraw consent (where applicable). To exercise rights, contact us using the details above.
11. Cookies
We use cookies for essential functionality and, where enabled, analytics. You can control cookies via your browser and any cookie banner.
12. Security
We use reasonable measures to protect your data. No online transmission is fully secure; please avoid sending highly sensitive details via web forms.
13. Quilter Privacy Notice and third-party sites
Where you are directed to Quilter systems (e.g., Client Login), Quilter’s privacy policies apply. Quilter’s Privacy Notice is referenced in the Terms of Business.
Quilter Privacy Notice (as provided): https://extranet.quilterfp.co.uk/login/?page=%2Fcontent%2F%3FcontentID%3D9839 (may require login)
14. Changes to this policy
We may update this policy and will revise the Effective Date at the top.
15. Complaints
If you have concerns about how we use your data, contact us at naila@akprivatewealth.com. You may also complain to the UK ICO: https://ico.org.uk/